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engines-cogs-_3.jpg We are still covering the 10 issues/reasons behind installing Systems in your Company (What are Systems? ) – this being #3 in the Series

Reviewing the Systems in your Company is a serious investment.  Installing them is even more serious (because you followed through).  These magic little engines that run your company like clockwork (while you, as the owner, may be away) eliminate inefficiencies in your operations.  And eliminated inefficiencies typically mean

(1) more profit – eliminating inefficiencies equals eliminating unnecessary expenses, thus creating more bottom line

(2) happier employees – when employees know what to do and what is expected of them, they tend to be happier

(3) customers/clients who are happy – likewise, when your customers know what to expect from you (consistency), they feel more secure and tend to trust you more (which should lead to more sales), and

(4) more time for the owner – a growing company needs less of the owner, if possible.  Managing that growth is a full time job for the owner.  She does not need to be managing inefficiencies

I need more time in our company.  I’ll be hiring some new employees in the new year so I can devote more time to branding our firm, networking with big wigs, and bringing in more business.  The systems installed in our company are going to really help me in the new year when I’ll be busy OUT of the office bringing in new business.  I anticipate my company running with lesser inefficiencies than before simply because the systems have been installed.  Now, everything doesn’t always run smoothly.  But you have to have systems in place before you even know if they are working or not.  In fact, installed systems bring even more inefficiencies to light (…that you can further eliminate).  They will probably be the smaller inefficiencies that you never would have noticed had you not installed systems in the first place.  Pretty freakin’ cool.  Another Thriveal Mantra: “When you do things right, it helps you continue to do things better.”  Pretty freakin’ cool.

Thanks, Jason M. Blumer

<—– #2 in the Systems Series                                         #4 in the Systems Series —–>


1.  I keep seeing this more and more on some of my RSS feeds (like from Techdirt) – bands, record labels and the music industry are starting an interesting trend of giving awaytheir music and CDs.  Will this trend end up in more concert and paraphernalia sales?  Interesting economics ( and marketing) – GoSee

 2.  Here it is again – Free.  The new way to market, and the new way to price.  Chris Anderson, popular author of The Long Tail  points out the theory of free (passed along to us by Guy Kawasaki’s blog) – GoSee

3.  Heard of cloud computing yet?  It’s the next supercomputer, and it seems Google (in association with IBM) has the best – GoSee

Thanks, Jason M. Blumer

engines-cogs-_2.jpg  As mentioned in my original Systems post, Implementing Systems into a Company’s karma requires initial time investments from the owner.

A good marriage doesn’t just happen.  It takes time investments from the “owners.”  Its the same way with installing Systems into your company  (what are Systems?).  And, particularly, it takes the owners’ time.  The owner has to be the one to develop the systems, sell the value of the Systems and to INSTALL them.  Probably the biggest initial time investment required of the owner is found in designing the Systems.  They must be designed properly.  And, frankly, that takes a lot of time.

Remember, these Systems will be the underpinning and foundations for how your company operates into the future.  Properly laid foundations ensure a stronger building.  So, when considering the Systems needs of your company, consider the following:

-Design systems that will produce the greatest amount of outcome for the smallest amount of input.  Make sure your people don’t have to do a lot to make the processes happen.  Spend time thinking through the beginning and ending outcome of each designed system.  Think through how an initial need in your Systems will come about (e.g. a customer calls with a complaint), and design a system in your company to address this issue (e.g. receptionist takes down the complaint on a Customer Complaint Form and forwards the document to the Sales Manager for further follow up).  Make sure the form that drives this part of your system produces a great amount of information that can be analyzed later when addressing your downturn in sales. 

-Spend time making sure the Systems, and forms that often go along with the Systems, are not overly complicated.  Ensure that enough information is captured inside of the System, but don’t capture more than you need at any one point in the Systems process.  Highly complicated and structured Systems don’t typically get installed very well (even the owner ignores them sometimes).  Again, spend time going through the newly created processes and make sure all levels of your company can understand the instructions and what is to be done and when.  Having a second set of eyes on this part of the installation can make sure your overly complicated Systems are boiled down to simple necessities.

As owners, it is important to remember that the initial time investments will reap huge benefits later in your company’s future.  Time spent now is time well spent.  You will have to think through these processes outside of the office to eliminate business interruptions.  But the rewards your company may reap will be a true blessing to you, your company and your employees.

Thanks, Jason M. Blumer

<—– Series #1                             Series #3 —–>

engines-cogs-_1.jpg  This is the first installment in the Systems Series – Your Company’s Systems Must Be Installed.

In my original Systems post (found here), we talked about 10 reasons/issues behind the importance of your company’s systems.  The first topic involves installing your company’s systems.  In other words, you can’t just design a system in your office – you have to install it.  Here are a few ways you can formally install the systems:

1.  Perform a  re-hire.  If your structure is struggling, then start a new year with a re-hire.  Re-hire everyone to the same position, but this time do it with systems in place for everyone to follow.  Interview them again and let them know of the systems in your company, how they operate, why they were set up in this particular manner, and ask for buy-in.  They’ll feel like they’ve been re-hired into a new company.

2.  Hire a consultant to install them for you.  Obviously, I like this one.  I do this for my clients through my consulting CPA firm.  But seriously, if you can’t enact the change then you may need a professional to do it for you.  You may be too busy, or you may just need some guidance; either way, a good consultant can be seen by your employees as having some expertise in this subject area and may effect more buy-in with your staff.

3.  Install the Systems with your annual performance review process.  I’m assuming you do an annual performance review with all of your employees.  Part of the process should be some one-on-one time talking about the company’s systems, what you expect regarding the performance of these systems, that employee’s role concerning the systems, and how to perform them properly.

4.  Make sure you “sell” the systems.  Tell your employees why the systems were created, why they are good to follow them, how they make your company better than all other companies, how they will make everyone in your organization successful, etc.  If they see your enthusiasm about the systems, then they will be more apt to follow them.

Thanks, Jason M. Blumer

<—– Beginning of the Systems Series                        #2 in the Systems Series —–>

1.  Looking for a new Mac?  Can’t afford new?  Check out the used Apple stuff at DV Warehouse (passed on to us here at Thriveal by the super blogging blog) – GoSee

2.  I’m really interested in upgrading my Microsoft Office to the 2007 version.  I need information on the upgrade before I do it… here’s some info you can download on the new ribbon interface – GoSee 

3.  Marketing using the web, social media and Web 2.0?  Here is some info from Marketing Sherpa on a specific case study for HubSpotGoSee

 Thanks, Jason M. Blumer

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December 2007
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