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An interesting post here on the upside to recession.  Joel Libava says that franchises increase when economies slow down.  The reasoning:  when the economy slows, people get laid off, and they think, “huh, maybe I’ll start that business my wife told me not to start” (or something like that).

But in the end Joel says everything will be okay.  The small business will survive.

I wonder what other potential upsides to recession there are?

Thanks, Jason M. Blumer


1.  Time to take the microbusiness survey to determine what is most important to the small business (which is most of our clients).  This is brought to you by Dawn Baker’s Microbusiness Research Institute GoSee

2.  Having trouble funding your new venture?  How about “crowd funding”?  We saw this new concept on the Small Biz Labs blog and it blew our minds!  You need to check out this new wave of funding your latest venture – GoSee

3.  Try to avoid these Six Mistakes That Look Dumb In E-mail (from the great Productivity blog) – GoSee

Thanks, Jason M. Blumer

Today is my Mother’s birthday, and it is truly a day to celebrate!  She has been the cornerstone of strength in our family for so long, and through so many issues.  Her boys have put her through the ringer these past 30 or so years, but she’s been long-suffering, accommodating and loyal to us all.

So, in honor of my Mother, I’ll post a poem I wrote for her and my Dad when my brother and I sent them on an Alaskan cruise last year…

how great the sun to light each day
to illumine our weary ways
and, too, the moon, its small companion,
a gift in evening rays,

and note the might in nature seen
the tall and aged tree
to span it’s stoutly branches heav’nward
to reach and brush the breeze

though great these gifts from nature seen
gifts from God on high,
a mother and a father
are by far the better prize

for theirs the soul they give each child
to prosper and to give
they lay a lasting legacy
for the child to see and live

worn and weary are their hands
cheeks stained from many tears
with faiths now strong, abiding still
prayers to God span years

a tribute to our father, our mother
paternal strength that guides
a tribute to your legacy
now in our lives abides

This definitely speaks to my Mother’s commitment to our family through some hard times.  But she continues on in strength (her strength definitely comes from the Lord).  She is a wonderful woman, a grandmother who adores her grandchildren, a committed wife, still a loving Mother to me and my brother and an all-around servant to everyone she meets (just ask the 80 to 90 homeless peoples she feeds every Tuesday night).

Mom, I love you.  You are truly the bomb (that means I like you a lot).

Thanks, Jason M. Blumer

engines-cogs-_5.jpg  This is #5 in a 10 part series on your Company’s Systems (see the original Systems Post here) 

This fifth post references how to operate your company on a “flow of information”framework.  That is, you want to set up your Company’s Systems to line up with the way in which information flows through your company.

There is a way in which information flows intuitively through your company, depending on your industry, your management style, your geography, your targeted niche and so many more.  It may not always seem intuitive (what, with all the chaos going on at the office), but there is probably some kind of recognizable process that information takes on as it enters and exits your organization.  Figure out what that process is… and manipulate the crap out of it!

You want to bend this “flow of information” process to your needs… your management tool needs, your reporting needs, your profitability measurement needs, etc.  If you can manage this flow, then you can know stuff you’ve never known, and you can serve your client/customer in a whole new way (which to me, typically means more “Benjamins” coming your way).

Here’s how to do it:

1.  Study the entry point of information into your Company.  All types of info enter into your Company in many different ways.  Sales leads may come into your organization through your website.  Customer complaints may come into your company through the sales staff.  New business ideas may come through regular attendance at trade shows.  However it enters the company, and for whatever purpose, you want to know that process in and out.  You may want to sit down with some decision-makers in your company and chart this “flow of information” on a wipe board to become more intimate with it.  Then…

2.  Grab the information from “the flow” – never let valuable data slip through your company without being captured.  “Many people know many different things that many people don’t know.”  In other words, there are a lot of people on the forefront of a company (where info initially enters the entity), and they know a lot of little things that could change the way a company operates.  But though these people know many things they aren’t telling other people because they don’t know how these “many” things fit into the “flow of information” model for your Company (whew!).  Create new forms to capture that info, get it into sales lead software, require sales staff (or whomever) to assist in capturing the data for future use, etc.  Don’t just do it sometimes, announce the new policies and procedures to the whole company to capture this information, then you will be accountable to follow through and commit to capturing it.  Explain to everyone why you are accumulating this new information and how it will make you a better company.  New databases will be created, problems will arise that you’ve never seen before and new ideas will be generated just by studying the process of how info enters your company.

3.  Manipulate this new fat mound of information with a vengeance.  I’m never an advocate of implementing procedures and policies unless they have some benefit.  Studying your “flow of information” only has benefit when you use the data.  Implement new monthly meetings to analyze this new found data, make decisions with it and change your company from the inside out!  I teach this simple step with QuickBooks when training so many of our clients.  This software has such high-end capabilities to capture financial information, but it all depends on how my clients know their information flow (study it!) and how they grab that information.  Otherwise, I can’t help them manipulate it AND CHANGE!  And our firm can make QuickBooks do so much more than track financial info – we can make that software a management tool in so many ways, tracking referral sources, client account numbers sorted by state, regional customers, types of customers (ethnicity, age, marital status, etc.), effective branding, and so many more.

The “flow of information” framework in your company is so important to implementing your Systems.  You must know it and operate your company around it.  If you commit to this, you will know success, or you will at least know why you are not successful.  Here’s to the flow…

Thanks, Jason M. Blumer

<—– #4 in the Systems Series

1.  I stink at this awesome game, which I saw on Brant Hansen’s blog.  The game is very mind-numbing and fun, but I’m still terrible at it.  According to the game, my travel IQ is 88 – GoSee

2.  Word up… I love it when the government hands out money (my money!).  You can expect your check sometime this Spring, assuming the bill passes – GoSee

3.  How would you like to know the 10 most and least profitable businesses to start?  Now you can (and my business is at the top!  Boo yaw!).  Check it out… – GoSee

Thanks, Jason M. Blumer

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January 2008
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