ACTION… that is the real value of marketing.

I was listening to some of my podcasts over the weekend and discovered that we see the real value of marketing when it leads us to ACTION.  The world of marketing is all about analysis – analyze your customer, your market, your demographic, your ten-year plan, etc.

But excellent marketing will provide this analysis, and then lead you into ACTION based upon what you have learned.  Don’t be fooled… all of those pretty charts showing you how many target customers use your product between 8 am and 5 pm will do you no good unless you deploy time, money and people to do something about it. 

Thanks, Jason M. Blumer

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