Our firm is on a hunt to tip over the ho-hum of our industry.  It’s time.  There comes a time when we must question our business models and try something new.  It’s time for the CPA industry to do some resurfacing.

Our firm is unlike many current CPA firms in our dive into social media.  We want to try it, deliver information to our clients by it, and exploit it to the fullest use, for the benefit of our staff and clients.  And as we do, we keep getting reminded of it’s ULTIMATE use – to build real relationships.  After all, that’s how we built this firm in the first place.  One relationship at a time.

Even at the most recent inaugural meeting of the Social Media Club of Greenville, with it’s unprecedented attendance and growth, we were reminded by Geno Church of Brains on Fire of just exactly what the “killer app” is – it’s YOU.  You are the greatest thing about your business.

You build the twitter around your brand, you personally enforce the trust folks found in you through Facebook, and when you answered questions on LinkedIn, you are the one who will back it up with a deliverable service or product to that new client in Tennessee.  You are the killer app.  And the relationships you build will build your company.

So set up your online world.  But do it in a way that ends up with you across the table paying for lunch for your new found client!  And then do it again… and again… and again.