“Whats in the workflow gets used”

I heard that quote recently on a podcast.

That’s the core thought of our management consulting with our larger clients.  If an owner doesn’t have the right information, or wants different information to make decisions with, or wants predictive information to stay ahead of their competition, it’s usually because they haven’t designed their internal systems to capture that data.

Many business owners overlook the value of getting the proper information in their workflow so they can use it to make real decisions.

Your competitors are doing it, are you?  Do you even know what I’m talking about?  Leave it in the comments.